Product images play an essential role in online shopping, especially on Amazon.
The power of visuals is undeniable - high-quality and attractive product images attract attention from other sellers and attract potential buyers. The pictures work
at the beginning as creators of the first impression and arouser of interest. In the next step, the images confirm the purchase decision and directly affect the conversion rate, either positively or negatively.
The most crucial function of images is to convey product information visually. Good product images give the buyer an idea of the product's appearance, features, and possible uses. Pictures can communicate the product's quality, materials, size ratio, or other vital details. They can help the potential buyer understand what kind of product it is and what kind of benefits it offers him.
Consideration of the images is not limited to their content but also the quality, size, and number.
Up to 60% of Amazon's visitors browse the site on mobile devices, so the content of product images must be large and clear enough to be seen even on a small screen. High-quality images attract more clicks and keep the customer on the product page longer.
The number of images also matters. Using at least eight images is recommended. Each image has its own defined role and purpose. The main image is often the first image the customer sees, and it should show the product as clearly as possible on a white background and capture attention on the product page. If it fully matches your product, you can also use a high-quality 3D model in the main image. The 3D model gives a lot of opportunities to present the product from just the right angle! The other pictures should be a moving picture, a "fear picture," a question picture, a feature picture, a primary picture with the background removed, a comparison picture, and a collection picture. Each of these images brings its own added value and removes obstacles to the purchase, i.e., helps the customer make a purchase decision. These images are intended to answer the customer's questions, concerns and help understand what separates your product from the competitors.
🟠 We'll teach you how to make each image in a free tutorial that you can download here!
How do you know that the product images are good?
The minimum requirement for good product images is to fulfill the basic principles, such as clarity, attractiveness, and informativeness. In addition, A/B testing is adequate and the only way to ensure which images work best and get the most conversions. Good reviews and positive customer feedback are also a sign that the product images have been successful and the customers have received what they wanted.
How to create good product images?
Making good product images requires time and care, but it is not impossible. The product should first be described with high quality to look attractive and realistic. You can also combine product images with stock material, but always ensure you have permission to use that material. It is also essential to clearly bring out the sales arguments and the product's benefits in the pictures. You can use comparative example images and bullet points added to the photos so that the potential buyer can quickly and easily understand the benefits and features of the product.
Investing in adequately made product images will get your investment back many times over. Your conversion rate will increase, which means more money in sales. In addition, traffic to your product listing increases when an attractive main image catches the eye on the front page and brings more people to get to know your product. Customers are also more likely to be satisfied when they understand the product's benefits through clear and informative product images.
Also, remember to take care of the A+ content and Brand Store images!
Remember to polish the images in the Brand Store and A+ content when investing in product images. In the Brand Store and A+ content, you can present your products wider and more diversely than on a traditional product page. Remember to ensure these images are as high quality and attractive as the main images. In the store and A+ content, you can use other visual elements, such as graphics and illustrations, to make the product stand out. You can present your catalog more widely and achieve proven cross-selling!
Do you want to increase your sales immediately?
Download our image guide for free, which will help you prepare product listing sales images correctly and attract more customers.
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